Apr 18th, 2018

New Keyword Planner Tool Released for Google’s AdWords Experience

Google has rebuilt a new version of its Keyword Planner tool, which is now available to everybody who uses the new AdWords experience. The layout and appearance of the Keyword Planner tool have been simplified and cleaned up, yet it gives users access to more robust data and boasts new analytical and forecast tools.

The new Keyword Planner tool was initially available to a select few AdWords experience users last month, but it has now been rolled out to all users.

Here at Smart Traffic, we’re always on the lookout for new, reliable tools, such as Google Search Console, that can help us get our customers to the first results pages of Google. Below, we take a look at what this new Keyword Planner tool means for businesses and webmasters, but feel free to call us if you want to find out how our highly trained experts can help you use it to its full advantage.

What You Can Expect from Google’s New Keyword Planner Tool

One of the most impressive new features of the Keyword Planner is the ability to get an overview of forecasts for bulk keywords in one place, meaning less clicking through to different menus to get the information you need to optimise your website for your well-researched keywords.

In the new forecasts section, the data has been condensed and made easier to read and digest, and it also includes an estimate of how your keywords will impact the performance of your website, such as maximum CPC. Additionally, location and device breakdowns are now readily available, eliminating the need for users to search through different menu tabs.

Without a doubt, the new AdWords experience and Keyword Planner tool will prove invaluable to webmasters and businesses, provided they know how to get the most out of them.

How We Can Help

At Smart Traffic, we always remain up to date with the latest developments in SEO and PPC, meaning you can trust us to take full advantage of tools such as the Keyword Planner to optimise your website to achieve the best results. If you’d like to learn more about our services and prices, then don’t hesitate to contact us on 02 8205 3133.

About the author

Michael Holder

A specialist in Google Ads, and with a wide range of SEO skills and experience, Michael has a particular interest in Local SEO strategies for small to medium sized businesses. When Michael is not working hard increasing conversions for clients Paid Advertising campaigns he enjoys traveling, dining out and watching Formula 1 and football.