Apr 22nd, 2021

Why You Can’t Afford to Neglect SEO for Electricians

When businesses and homeowners require the services of an electrician, the first thing they’ll do is search online.

Recent research suggests that 97% of consumers search for local businesses online. In fact, local business searches account for nearly 50% of all Google searches.

So, if you haven’t made sure your customers can find your electrical company in their time of need, it’s highly likely you’re losing out to the competition.

Fortunately, it’s never too late to turn things around.

Optimising your website to earn first-page positions can be a time-consuming process, but it’s one that can pay dividends and deliver long-term results. Also, with the right strategy, it’s possible to get to the first page of Google in under 120 days.

At Smart Traffic, we help local businesses in Australia from a broad range of industries unlock their full potential on the web. We’re a team of SEO experts with decades of combined experience – and a track record of success that speaks for itself.

If you simply don’t have the time to focus your attention on SEO or want to take advantage of the skills of highly trained professionals, we hope to hear from you.

Below, we discuss what makes electrician SEO so crucial in today’s digital world. Then, we’ll give you some top tips on how to climb the search rankings and outpace the competition.

Why Are Electrician SEO Services So Crucial?

Some electricians avoid SEO due to the perceived expense. Others may have already tried to optimise their website for the search engines with little success.

Many electricians don’t see the point of online marketing. After all, they’ve never needed the web to generate leads before. Why change tactics now?

The reality is – today’s consumer habits have changed significantly in the space of a few short years. And, the trend of people increasingly relying solely on the web to find local businesses such as electricians isn’t going to reverse any time soon.

In short, SEO for electricians is essential because:

  • Most people search for local businesses online

As mentioned above – an overwhelming majority of consumers now search for local businesses online. Unfortunately, simply creating a website isn’t enough to land first-page positions on Google.

In most cases, consumers don’t look further than the first Google results page before choosing a website. 71% of people select a result on the first page. Moreover, 68% of people choose one of the first five results.

The electricians that do land on the first page of Google rarely get there by accident. They pay close attention to SEO for electricians. That means you need to do the same.

  • SEO leads have a high close rate

Electrician SEO isn’t just about making sure consumers can find you. It’s about making your marketing budget stretch as far as possible.

While conventional marketing tactics have an average close rate of 1.7%, SEO leads boast a conversion rate of 14.6%. Plus, when you create SEO content for your website, it remains there forever, giving you an evergreen way to attract new customers.

  • Your competitors might not be ignoring electrician SEO

You might have enough loyal customers to remain operational as a business for now, but how long will that last if your competitors keep appearing on the first page of Google?

If you’re not focusing on SEO for electricians, how many new customers are you missing out on? If they find your competitor first, you might have missed out on capturing them for good.

Remaining competitive in this fast-changing digital world means you need to be adaptable. Change doesn’t need to be scary. Embracing new ways of reaching prospects could have significant benefits for your business.

Understandably, many electricians might neglect SEO due to the complexity of developing and executing a successful, long-term strategy. Fortunately, SEO doesn’t need to be challenging at all if you outsource the task to a dedicated SEO agency that understands your industry and unique business offering.

How to Get Started with SEO?

We strongly recommend getting on with SEO for electrical companies as quickly as possible. Each day you delay getting started, you might be missing chances to win new customers.

So, what are the most essential components of a strong SEO strategy? What can you do to start boosting your online visibility and outranking the competition?

  • Keyword research

Creating an SEO strategy means first getting to know how your prospects are trying to find your business on the search engines. This requires carrying out extensive keyword research. Once you know the terms and phrases your customers use, you can start optimising your site for those terms to earn first-page positions.

To carry out a bit of basic keyword research, simply start by searching for your services and see what suggestions Google offers. For example, if you start typing “electricians in Sydney” into Google, you’ll see related search terms appear at the bottom of the screen. You’ll also see some auto-complete suggestions as you type.

You can use these related and suggested search terms to start building your list of keywords. If you want to go one step further, use a keyword research tool such as Google’s Keyword Planner to access data like search volumes and trends.

After making your list of keywords, you can move on to:

  • On-page SEO for the electrical industry

You need to optimise a variety of on-page SEO elements to let Google know what your pages are about and who they’re targeted at. Using this information, the search engines determine your position in the results for particular search terms (that’s why keyword research is almost always the first step in developing an SEO electrician strategy).

You should only focus on one or two related primary keywords on each page you create, ensuring your primary target keyword is included in tags such as your headers, page titles, body copy, and meta descriptions.

One thing to avoid is keyword stuffing, which is the process of using a particular phrase as many times as possible in a page’s content in the hopes of boosting its relevancy. Unfortunately, keyword stuffing can do more harm than good; it diminishes the user experience and leads to high bounce rates, both of which can seriously hurt your search engine ranking.

Always use keywords naturally to avoid being penalised by the search engines. If your website gets flagged as spam, you might struggle to bounce back. If you can’t fit a particular keyword into your content naturally, it probably doesn’t belong there.

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    • Link building

    To fair well with the search engines, you need to prove you’re an authoritative source of useful and accurate information. One of the most effective ways to do just that is to build a backlink profile.

    A backlink is essentially a link posted on another website that leads to your website. It shows Google that other industry experts value your content. Consequently, Google will be more likely to rank that content on the first page.

    However, you don’t want backlinks from any old website. It’s better to earn backlinks from trusted websites that already have a strong online presence.

    Avoid being tempted to buy thousands of backlinks from tiny websites just to boost your backlink profile. Instead, focus on generating high-quality backlinks that essentially act as a vote of confidence.

    Building backlinks involves reaching out to bloggers and influencers, forming relationships, and producing content that’s worthy of being linked to. Reputable websites and marketers might not feel comfortable adding a link to a website they don’t view as useful or relevant to their own readers.

    In most cases, it’s much easier to optimise the content on your website than it is to build backlinks. So, if you don’t currently have enough optimised content on your website, you might want to complete the next step before developing a link building strategy.

    • Content creation

    A lot of electrician websites lack enough quality content to be taken seriously by the search engines. Of course, you need basic service pages and your contact information, but you’ll have to go a step further to create a successful SEO marketing strategy.

    As you add more content to your site in the form of location pages, additional service pages and blogs, you can target more and more keywords, giving you more opportunities to rank. Keyword research plays a huge role in helping you determine what kind of content to produce, but you should also think about the common questions your customers ask when blog posting. Provide your customers with the answers to their burning questions, and you’ll show prospects and the search engines that you know your stuff and are worthy of first-page positions.

    When you have lots of content on your website, you gain more opportunities to build backlinks. After all, no reputable business or online editorial wants to lead its readers to dull content.

    Always make sure the content you produce is unique. Copying and pasting information from another website is a big no-no. Also, your content doesn’t need to be limited to written words. Mix things up a little with videos, infographics and images that will genuinely help your prospects. You might just win them as customers by demonstrating your in-depth industry expertise.

    How Our SEO Electrical Services Can Help?

    Now, you understand the basics of creating an SEO strategy. However, there’s no denying that ensuring the success of your strategy can prove extremely challenging.

    Electricians who are serious about SEO need to analyse their customers, create content that’s geared towards different demographics, find ways to outshine the competition, and much more.

    And all that data analysis takes a lot of time, effort and – in many cases – money.

    If you’re worried that your efforts may prove futile, you might want to consider partnering with an SEO electrical company with a proven track record of success and a wealth of experience under its belt. SEO for electricians might require an investment, but it enables you to:

    • Harness the skills and knowledge of experienced SEO professionals

    SEO can be tricky, especially if your competitors have been executing SEO strategies for years. However, catching up to the competition is possible with a solid strategy based on extensive research and analysis. If you don’t possess the skills and experience of a marketing professional, you might want to simply hire one to do the hard work on your behalf.

    • Make sure your website stands out from the competition

    Do you know who your main online competitors are or what kind of strategies they’re using to achieve first-page positions on Google?

    Competitor analysis is a key pillar of SEO for electricians. You need to gain an in-depth understanding of your competitors’ online activities to uncover ways of outranking them. What kind of content do they produce? What kind of content are they lacking? Which of their strategies have proved effective? Which of them weren’t so successful?

    An SEO agency can answer all those questions and more by using the latest technologies and their knowledge to perform in-depth competitor analysis.

    • Save time, effort and money

    Do you really have enough free time to get to grips with the ins and outs of SEO for electricians? Do you know how to make the most of your budget?

    SEO companies can take a broad range of mammoth tasks off your hands. Because they’re dedicated to SEO, they can develop your strategy efficiently while you focus on your core business. Consequently, electrician SEO services can be a high-value investment.

     Learn More about Our Electrician SEO Services

    The bottom line is – SEO for electricians is essential, and that fact is unlikely to change in our lifetimes. If you want to maximise your chances of success, you should get in touch with our experts to see how we can help.

    At Smart Traffic, we’ve been helping electricians in and around Sydney achieve new heights of online success with comprehensive SEO strategies for well over a decade. If you want to find out about our skills, past projects and capabilities, we hope to hear from you.

    About the author

    Stuart Pollington

    Stuart has been involved in the digital marketing industry for over 20 years, working with Australian & UK businesses to accelerate their online growth. He likes to take a hands-on approach to his clients marketing strategies, launching campaigns that focus on positive ROI.