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Car Buying Group case study

The fastest growing online car buyer in the UK and provides a safe and reliable way for consumers to sell their car.

Based in West Yorkshire, the company has a national reach and has serviced thousands of happy customers throughout the UK and Northern Ireland.


Our Smart Traffic SEO and PPC campaigns have delivered a 342% increase in enquiries through our website with an even bigger increase forecast for this year. A fantastic return.

– Tom Marley, The Car Buying Group

The Objectives

Increase enquires for people wanting to sell their cars online

Increase the conversion rate of enquires to actual cars purchased

Reduce the current cost per acquisition (CPA) of cars bought

The Strategy

Smart Traffic rolled out a full SEO campaign strategy to target Google and Bing users who were beginning their research into selling their car online and capture these potential customers as early as possible in their decision making process.

The website was then optimised with a full onsite SEO audit and fresh, engaging content was added to key pages which resulted in the site becoming far more visible across the search engines.

Highly regarded automotive bloggers were then approached to create a buzz around The Car Buying Group and secure quality inbound blog signals. Google Adwords and Bing Ad campaigns were also utilised to target specific locations and users who were very close to making a decision to sell their car, putting The Car Buying Group ads in front of these consumers at precisely the right time to maximise conversion rates.

The Results

  • Enquiries increased by 342% within a 12 month period since campaign start
  • Conversion rates for enquires to cars purchased increased by 12%
  • CPA reduced by 48% vs. other marketing channels

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