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Concept Concrete Case Study


How we increased Organic traffic by over 108%

Concept Concrete specialises in architectural concrete and formwork design, in both the domestic and commercial sectors, plus, offers a wider range of additional services including landscaping, construction and building advice.

The Objectives

Receiving good local and referral business, Concept Concrete started with us at the end of 2015 with the aim to drive more traffic and enquiries through their website.

The Strategy

We identified several search queries that had real buyers intent and had the potential drive good number of visitors to the site. We then optimised the website and landing pages to increase the relevancy for these queries, added fresh, relevant content on a regular basis and started on a blogger outreach campaign to increase the quality inbound signals to the site.

The Results

  • Currently ranking in the top 3 positions for all of their targeted search terms as well as page 1 visibility for 100’s of variations.
  • Organic traffic has increased by over 108% since the beginning of the campaign.

What do they have to say…

Are you a small business owner struggling to generate more enquiries from Google?

If you would like similar results for your own business and want to speak to an expert to discuss how we can get this started, then please feel free to contact us on 02 8205 3133 or drop us an email to

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