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July 4, 2022

How Important Is a Technical SEO Audit?

Most companies understand the importance of onsite and offsite search engine optimisation and the role these disciplines play in making their websites more visible. However, what may be less obvious to some is the crucial role that a technical SEO audit plays in the whole process. It may not be the most glamorous aspect of […]

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July 23, 2021

Getting Your Business Ready for the Post-COVID-19 Future

The last 12 months or so have been tough for almost all individuals and businesses. While some sectors, such as ecommerce, cloud computing and telecommunications, have thrived, other industries ranging from travel to private schools have struggled to stay afloat, never mind generate sales or even think about growth. But with vaccine programmes being rolled […]

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April 22, 2021

Why You Can’t Afford to Neglect SEO for Electricians

When businesses and homeowners require the services of an electrician, the first thing they’ll do is search online. Recent research suggests that 97% of consumers search for local businesses online. In fact, local business searches account for nearly 50% of all Google searches. So, if you haven’t made sure your customers can find your electrical […]

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September 16, 2020

In-House vs. Outsourcing – Which Is Best for Your Business?

Search engine optimisation (SEO) has been all the rage in the online marketing world for years. And there’s more than one good reason for the hype. There’s no doubt that maximising your visibility on search engines like Google can work wonders for your business. But SEO is a bit fiddly. It involves a lot of […]

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May 30, 2020

Introducing Google Tag Manager: Detailed Data Analysis

How do you make sure your website performs to its maximum potential?   By analysing as much data as you can collect so that you can make your online offering as appealing as possible.   Unfortunately, when it comes to explanations on data analysis, many business owners simply switch off. After all, you need to […]

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April 21, 2020

How and Why Digital Marketing Can Help You Grow During COVID-19

All of a sudden, a global pandemic puts the world – and your business – into lockdown. You’ve got the goods, and people still need them. But both your employees and your customers are staying inside. If your doors are closed, how can you remain open for business? Now’s not the time to pull back […]

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January 15, 2020

3 BIG Google Ads Myths Holding You Back From Making Quick Sales

Are you trying to find the most cost effective marketing channel? Confused and overwhelmed by the amount of information online? You are just one of millions of small business owners trying to achieve the same thing! So how do you break through to your customers online? One of the most effective ways to get your […]

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November 13, 2019

6 Video Marketing Tactics To Increase Sales

Why produce more video content? …and where do you even start? According to a report by Oberlo on video marketing statistics for 2019, they found 87%  of marketing professionals use video as an effective marketing tool. Moreover, 88% of marketers who actually use video as part of their strategy are satisfied with the ROI they […]

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October 20, 2019

10 Ways To Consistently Improve Your Social Media Marketing

Social media has always been somewhat of a wily beast to tame for most businesses. The problem – We know how to use and we know how powerful it can be but we’ve always struggled to use it effectively as a tool to generate leads and sales for our businesses online, largely owing to the […]

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August 17, 2019

How to Create an Editorial Calendar for Content Marketing

By now, you’re probably aware of the potential value of content marketing. However, content marketing needs to be done correctly to deliver real results to your business. With the right planning, you can create a strategy that will increase traffic to your website, improve your conversation rates and ultimately boost your bottom line – for […]

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July 15, 2019

Why Is Blogging So Important for Your Business?

Some people think that with the rise of video and infographic marketing, blogging is no longer a crucial aspect of a content marketing strategy. However, that assumption couldn’t be further from the truth. Consider these statistics before deciding whether your company should continue blogging in 2019: Businesses who publish blogs as part of their content […]

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June 12, 2019

How to Build the Perfect Website Structure for Better SEO

If you want to earn a high ranking on the search engines, you can’t ignore your site structure. A jumble of disorganised pages can ruin the user experience and make it challenging for Google to crawl and index webpages. Conversely, a clear site structure with organised pages helps people and crawlers navigate your website easily. […]

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May 11, 2019

The Top 12 Must Have Google Extensions for SEO

There are plenty of ways to spread the word of your website, from social media marketing to paid advertising. However, given that the majority of your customers are searching for your website using Google, you can’t afford to neglect search engine optimisation (SEO). SEO is exactly as it sounds – it refers to the process […]

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April 11, 2019

How to Outrank Your Competition in 120 Days or Less

…even if your competitors have been doing SEO longer than you have! If you’ve just created a new website, you may fear that you have no chance of outshining the competition when it comes to earning those top spots on the search engine results pages (SERPs). After all, competitors who already dominate the SERPs may […]

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March 5, 2019

How to Write Blog Posts That Keep Your Readers Wanting More

Did you know that websites that implement a blog strategy generate 126% more leads than those that don’t? That statistic should be enough to persuade you that blogging isn’t just a good idea – it’s a necessity. But how to do you implement a blog strategy that will actually work? Just because you insert keywords […]

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