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In the ever-evolving landscape of digital marketing, mastering Search Engine Optimisation (SEO) is paramount for online success. As we step into 2024, the SEO game has evolved, presenting both challenges and opportunities for businesses aiming to enhance their online visibility. The Current State of SEO In the fast-paced world of digital marketing, staying ahead of […]

WordPress is one of the most popular content management systems (CMS) in use today and there are many advantages associated with using WordPress as your CMS; one major benefit is its ease of use. With WordPress, you can easily set up and manage a website without having to learn any complicated coding or programming languages. […]

The strategy of getting your website to appear organically on the first page of Google’s search results is a good one: it can give your business a much wider reach than paid ads, and it will continue bringing you leads long after the SEO work is complete. With Google constantly changing their algorithm, hiring a […]

If you are looking for advice on how to increase website loading speed, you probably already know that page loading speeds have an effect on how well a site does in search engine rankings. For this reason alone, it’s well worth investing some time and energy in optimising your website’s page loading performance. Customer experience […]

Most companies understand the importance of onsite and offsite search engine optimisation and the role these disciplines play in making their websites more visible. However, what may be less obvious to some is the crucial role that a technical SEO audit plays in the whole process. It may not be the most glamorous aspect of […]

The last 12 months or so have been tough for almost all individuals and businesses. While some sectors, such as ecommerce, cloud computing and telecommunications, have thrived, other industries ranging from travel to private schools have struggled to stay afloat, never mind generate sales or even think about growth. But with vaccine programmes being rolled […]

When businesses and homeowners require the services of an electrician, the first thing they’ll do is search online. Recent research suggests that 97% of consumers search for local businesses online. In fact, local business searches account for nearly 50% of all Google searches. So, if you haven’t made sure your customers can find your electrical […]

Search engine optimisation (SEO) has been all the rage in the online marketing world for years. And there’s more than one good reason for the hype. There’s no doubt that maximising your visibility on search engines like Google can work wonders for your business. But SEO is a bit fiddly. It involves a lot of […]

How do you make sure your website performs to its maximum potential?   By analysing as much data as you can collect so that you can make your online offering as appealing as possible.   Unfortunately, when it comes to explanations on data analysis, many business owners simply switch off. After all, you need to […]

All of a sudden, a global pandemic puts the world – and your business – into lockdown. You’ve got the goods, and people still need them. But both your employees and your customers are staying inside. If your doors are closed, how can you remain open for business? Now’s not the time to pull back […]

Are you trying to find the most cost effective marketing channel? Confused and overwhelmed by the amount of information online? You are just one of millions of small business owners trying to achieve the same thing! So how do you break through to your customers online? One of the most effective ways to get your […]

Why produce more video content? …and where do you even start? According to a report by Oberlo on video marketing statistics for 2019, they found 87%  of marketing professionals use video as an effective marketing tool. Moreover, 88% of marketers who actually use video as part of their strategy are satisfied with the ROI they […]

Social media has always been somewhat of a wily beast to tame for most businesses. The problem – We know how to use and we know how powerful it can be but we’ve always struggled to use it effectively as a tool to generate leads and sales for our businesses online, largely owing to the […]

By now, you’re probably aware of the potential value of content marketing. However, content marketing needs to be done correctly to deliver real results to your business. With the right planning, you can create a strategy that will increase traffic to your website, improve your conversation rates and ultimately boost your bottom line – for […]

Some people think that with the rise of video and infographic marketing, blogging is no longer a crucial aspect of a content marketing strategy. However, that assumption couldn’t be further from the truth. Consider these statistics before deciding whether your company should continue blogging in 2019: Businesses who publish blogs as part of their content […]