Dec 14th, 2017

Google Search Console Beta Now Provides Access to a Whole Year of Data

It has been over 5 years since Google first promised to provide webmasters with a year’s worth of search data for analysis purposes but the wait is finally over. The Google Search Console beta now includes the option to select a whole 12 months of data in the performance report section and whilst this feature is only available to beta testers at the moment, it is nonetheless a very significant development that is sure to be welcomed by SEO professionals and webmasters across the globe.


12 Months of Keyword Data for Top Search Queries

The data available in the Performance section of the Google Search Console covers top search queries and with a whole year’s worth now available, SEO experts will be able to analyse a much larger dataset than ever before.  The ability to analyse keyword usage patterns over a period of 12 months should improve the accuracy of such studies significantly and enable webmasters to target the best performing keywords and phrases more effectively: an exciting prospect as far as the vast majority of SEO industry professionals are concerned.

Could There Be More in Store?

Screenshots of the performance report in the Google Search Console beta show that the date range filter also includes a ‘Full Duration’ choice, in addition to the ‘Last 12 months’ option that has just been added. Whether this means that more than 12 months data will be available going forward is not yet clear but it certainly looks that way!

About the author

Michael Holder

A specialist in Google Ads, and with a wide range of SEO skills and experience, Michael has a particular interest in Local SEO strategies for small to medium sized businesses. When Michael is not working hard increasing conversions for clients Paid Advertising campaigns he enjoys traveling, dining out and watching Formula 1 and football.