Early in March, Google’s John Mueller participated in a Webmaster Hangout, during which time he discussed techniques and tactics for getting your content indexed as soon after it is published as possible. You can view the hourlong Hangouts session here on YouTube, but we’ve also compiled some of the high points of his discussion in […]

Today’s consumers buy more of their products online than in brick-and-mortar shops. That means more sellers than ever are struggling to find their footing on e-commerce platforms. This proliferation of online markets is exciting, but it also places a burden on search engines. They have to maintain pace and guard their users from spammy or […]

Google has added a new feature to its popular website auditing tool Lighthouse. The addition of an ‘SEO Audits’ category to the Chrome extension has been met with a positive response from the SEO community, though experts warn that the new feature is no replacement for a professional SEO audit. So, what is Lighthouse and […]

The vast majority of interested parties will, of course, already be familiar with the search engine giant’s suite of tools for webmasters, marketing executives and SEO professionals but if you are not, you can check out a beginner’s guide online, to get you up to speed. The big news today for users of the latest […]

With the holiday season well and truly behind us, it is only natural, for those of us involved in the search engine optimisation industry at least, that our thoughts turn to the trends we expect to dominate SEO in 2018. Which existing trends will gain even more momentum over the coming year, which current practices […]

Google has confirmed that its long-awaited Speed Update for mobile devices will be released later this year. In July, webmasters will for the first time have to have to factor mobile page loading speed when optimising their websites. Loading speed as a ranking factor was introduced in 2010, but it only applied to desktop searches. […]

SEO experts who wish to target rich snippets, rich cards and other rich content – the small content elements that are featured at the very top of the first pages of search results – now have access to a new tool that will make their task a little easier: Google’s Rich Results Testing Tool. It […]

It has been over 5 years since Google first promised to provide webmasters with a year’s worth of search data for analysis purposes but the wait is finally over. The Google Search Console beta now includes the option to select a whole 12 months of data in the performance report section and whilst this feature […]

WordPress is known as an SEO-friendly platform in the blogging community, making it a popular choice with bloggers from all over the world who are interested in driving traffic to their website and capitalising on the content they produce. Whilst there are other choices with built-in search engine optimisation functionality, WordPress is the most widely […]

It’s easy to see how retailers can capitalise on the festive season, especially if their products make ideal gifts. However, it’s not just retailers that can take advantage of the season of spending. With the right digital marketing strategies, which usually incorporate elements of PPC,  SEO and social media, you can increase your customer base, […]

Almost every web developer in the world has to deal with Google’s crawl errors, and it’s better to remedy problems quickly to prevent being penalised by Google’s ranking algorithm. Crawl errors let Google know that certain elements of your website aren’t working as they should, such as broken links, and, fortunately, most issues are easier […]

Not so long ago, major sporting events such as the Melbourne Cup, the biggest handicap race in Australia’s horseracing calendar, were promoted primarily via traditional printed media: newspapers and magazines. However, in recent years, digital channels – in particular social media sites – have taken centre stage in the promotional arena for sporting events and […]

If you’re reading our blog, it’s probably safe to say that you’ve embraced the value of search engine optimisation (SEO). But even after acknowledging that this is an indispensable aspect of online marketing, figuring out where to start is still a challenge. Fortunately, I’m here to help. The single most important (and most challenging) thing you […]

If you’re currently looking for ways to improve your website’s local SEO, then you’ve probably come across the need to accumulate citations. In this post, I’ll explain what a citation is and how you can leverage it to boost your standing in local search rankings. What is a citation? A citation in and of itself […]

Google is updating its user interface with a Facebook-style news feed that will be featured on its homepage. The feed will show users content they may be interested in viewing based on their browsing habits. In particular, these custom newsfeeds will feature the following types of content: News stories Feature stories Sport highlights Videos Music […]