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November 18, 2017

How to Deal with Crawl Errors in Google Search Console (Google Webmaster Tools)

Almost every web developer in the world has to deal with Google’s crawl errors, and it’s better to remedy problems quickly to prevent being penalised by Google’s ranking algorithm. Crawl errors let Google know that certain elements of your website aren’t working as they should, such as broken links, and, fortunately, most issues are easier […]

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October 31, 2017

The Melbourne Cup: How This Historic Race Is Promoted on Popular Social Media Channels

Not so long ago, major sporting events such as the Melbourne Cup, the biggest handicap race in Australia’s horseracing calendar, were promoted primarily via traditional printed media: newspapers and magazines. However, in recent years, digital channels – in particular social media sites – have taken centre stage in the promotional arena for sporting events and […]

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September 12, 2017

A Beginner’s Guide – How To Do Keyword Research

If you’re reading our blog, it’s probably safe to say that you’ve embraced the value of search engine optimisation (SEO). But even after acknowledging that this is an indispensable aspect of online marketing, figuring out where to start is still a challenge. Fortunately, I’m here to help. The single most important (and most challenging) thing you […]

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August 17, 2017

The Role of Citations in Local SEO

If you’re currently looking for ways to improve your website’s local SEO, then you’ve probably come across the need to accumulate citations. In this post, I’ll explain what a citation is and how you can leverage it to boost your standing in local search rankings. What is a citation? A citation in and of itself […]

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August 1, 2017

Google To Enhance User Experience With Customised ‘Newsfeed’

Google is updating its user interface with a Facebook-style news feed that will be featured on its homepage. The feed will show users content they may be interested in viewing based on their browsing habits. In particular, these custom newsfeeds will feature the following types of content: News stories Feature stories Sport highlights Videos Music […]

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July 20, 2017

How to Succeed with Local SEO in 2017

With the release of Google’s ‘Pigeon’ update back in 2014, local SEO suddenly became a lot more important for webmasters and developers. Optimising a site to pick up local searches was no longer simply a good strategy, it was suddenly an essential way to ensure online success. Fast forward to 2017. Today, there’s no question […]

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