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Jun 23rd, 2018

Two New Options Available For Google Posts Within Google My Business

What is commonly unofficially known as Google Posts or Posts by Google is a feature within Google My Business that allows local businesses to create content directly on Google. Those who feature in the Google My Business search results section will rank highly on the first page, and they can now add information such as special offers and product updates to entice customers.

When Google Posts was first made available to businesses during 2016, only posts concerning upcoming events and company news could be published. Now, businesses will have the opportunity to tell customers more about their services and products from the SERPs than ever before, which is why we believe Google Posts will be a popular SEO trend in 2018.

If you haven’t heard of Google My Business or features such as Google Posts, now might be the time to get to grips with them because they’re becoming increasingly important tools for all small businesses. At Smart Traffic, our job is to stay on top of the latest industry developments so that you can focus on running your business. If you want to find out how we can utilise Google My Business to your advantage, then we encourage you to get in touch.

The Four Post Types Now Available for Google My Business

According to Google, the following four post types will now be available to companies using Google My Business

  • What’s New Posts – Provide general information about your business, including photos, links, a CTA and more.
  • Event Posts – Promote an upcoming event that you’re either hosting or supporting.
  • Offer Posts – Promote special offers and discounts to your customers.
  • Product Posts – Emphasize a particular product your company sells.

In most cases, Google will delete Posts after seven days, making it crucial to keep updating your posts if you want to maximise the effectiveness of your online marketing campaigns.

Call Smart Traffic to Learn More about Google Posts

If you’d rather trust our highly experienced SEO and online marketing specialists to optimise your website for the search engines and convert readers into paying customers, then don’t hesitate to give us a call on 02 8205 3133. Google My Business is just one small but crucial aspect of what we do, so learn more by getting in touch today.

Michael Holder

About the author

Michael Holder

A specialist in SEO and with a wide range of skills and experience. Michael has a particular interest in Local SEO strategies for small to medium sized businesses. When Michael is not working hard marketing his clients websites he enjoys traveling, dining out and watching Formula 1 and football.

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