Some people think that with the rise of video and infographic marketing, blogging is no longer a crucial aspect of a content marketing strategy. However, that assumption couldn’t be further from the truth.
Consider these statistics before deciding whether your company should continue blogging in 2019:
Businesses who publish blogs as part of their content marketing strategy generate around 67% more leads than companies that don’t.
Businesses increase their chances of being ranked highly on the search engine results pages (SERPs) by 434% by blogging.
If those statistics aren’t enough to highlight the importance of blogging, here are some benefits you should remember.
You Can Promote In-Depth Content by Blogging
It’s true that video advertisements can be engaging. However, when you want to drill down into a topic to provide your readers with useful information, blogging still reigns supreme. Nowadays, long-form content (articles containing 2,000 or more words) perform well with the search engines.
According to Google, around 10% of a user’s daily information requirements revolve around learning about a broad topic.
Blogging Creates Trust in Your Business
Publishing articles gives you the chance to humanise your brand and build relationships with your readers. You can also use blogs to attract new email subscribers and social media followers. Blogging allows you to:
Explore and resolve your readers’ concerns and issues.
Differentiate yourself from the competition.
Give your company a personality and increase its likeability.
Blogging Drives More Customers to Your Website
The more hooks you have in the sea, the more fish you’re likely to catch – and the same goes for blogging. By publishing unique, engaging and useful content that answers your audiences’ questions, you can increase your chances of ranking high on the search engines (by up to 434% as we established above).
Remember that you need to create unique and enticing meta descriptions to make sure people actually read your blog. Ranking on the first page of the SERPs is a fantastic achievement, but you still need to compete with other websites on the SERPs to generate those crucial click-throughs.
Blogging Can Be More Powerful than Paid Advertising
Nowadays, we’re so inundated with banner ads that we simply ignore them. Plus, organic search results receive more click-throughs than sponsored search results. If you want people to read what you have to say, you need to publish blogs.
Blogging Allows You to Target Long and Short-Tail Keywords
In the world of search engine optimisation, it’s essential to perform keyword research to find out what topics your blogs should cover. Instead of solely targeting generic, high-traffic terms, you should also target long-tail keywords that are easier to rank for.
You Can Optimise Your Website by Blogging
Not only can you target keywords by blogging, but you can also create a clear URL and internal linking structure as well as generate backlinks, which can dramatically boost your ranking.
How to Start Blogging
Now that you know how crucial blogging and site optimisation is, it’s time to get to work. As a leading SEO company in Sydney, we understand that finding the time to optimise your site and update it frequently can be challenging. If you want to learn how our content marketing experts can help, don’t hesitate to give us a call.
About the author
A specialist in Google Ads, and with a wide range of SEO skills and experience, Michael has a particular interest in Local SEO strategies for small to medium sized businesses. When Michael is not working hard increasing conversions for clients Paid Advertising campaigns he enjoys traveling, dining out and watching Formula 1 and football.